[PDF] The A to Z of Branding By Louise Kennedy. HAVE YOU EVER BEEN ASKED WHAT A BRAND IS?
When you thought about an answer did the word ‘logo’ spring to mind?
Brands are really quite complex beasts, much more than a logo.
So, what does branding really mean?
The A to Z of Branding is the no nonsense guide to the branding process. We’re here to cut through the clutter, demystify the myths and help you to understand the complex world of branding – one word at a time.