Every time is like this: filling forms with username, email, credit card, phone number, password and more. Otherwise, just go to the social-connect button and use your Google/Facebook account as your identification. Then, get an app like Dashlane to manage passwords and, finally, go sharing and purchasing things.
There’s a reason behind the current platform-centric architecture we live in: when you’re not paying the product, you’re the product. Which basically means other parties own and sell your data. You pay free services with privacy and behaviour. Nothing new here, although many people still don’t care about it anyway.
Recently at the C/O POP convention in Cologne, Germany, a round-table featuring specialists in Blockchain and Cryptography was examining ideas to change the web to User-Centric Identities and rebuild its architecture. When Joachim Lohkamp, CEO at Jolocom, had mentioned on stage that “we should claim our digital sovereignty”, it sounded inspiring and reasonable.
From left to right: Joachim Lohkamp (Jolocom), Markus Sabadello (Danubetech), Marie Gutbub (Journalist), Daniel Erlacher (Elevate Festival)
Through blockchain (Bitcoin’s engine) and Solid (project led by Tim Berners-Lee, inventor of the WWW), It’s actually possible to everyone own a private key with data and content. Imagine like a “digital passport”, where you can give access to products and services – social media, apps, wearables, e-commerces – at any time, keeping everything with you, even when deleting an account. No footprints.
“We always have to agree to Terms of Services of all these corporations – why don’t they have to agree to OUR terms?” – Daniel Erlacher
Although the whole concept of User-Centric Identities is powerful for people (privacy and control) and businesses (security and fewer verifications costs), from centralized platforms perspective it’s not interesting at all. Decentralization in large-scale could mean changing the core of successful business models.
Ultimately, If so many people still don’t care about privacy and data, the challenge is also how to communicate and engage them towards all those possibilities. For the internet, It could be a revolutionary evolution.
This post is part of our contributor series. The views expressed are the author’s own and not necessarily shared by TNW.